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52. How to write better briefs and why it matters with Pieter-Paul von Weiler and Matt Davies - Growth Generators
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Objectives are the most important components in marketing briefs – The Marketoonist, Peter Field and Wiemer Snijders on how to brief better, grow faster | Mi3
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Writing better briefs ... and setting projects up for success - Square Holes - Market Research Australia and Cultural Insight
![The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here's the proof and how to fix it | Mi3 The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here's the proof and how to fix it | Mi3](http://www.mi-3.com.au/sites/default/files/2021-10/Better%20Briefs%202.png)
The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here's the proof and how to fix it | Mi3
![Mark Ritson on X: "There is a crisis in marketing that most are ignorant of. Zero strategy and non existent briefing skills. Ad agencies have known about both issues for decades. Now Mark Ritson on X: "There is a crisis in marketing that most are ignorant of. Zero strategy and non existent briefing skills. Ad agencies have known about both issues for decades. Now](https://pbs.twimg.com/media/FBhyECXVIAIz2Cd.jpg)
Mark Ritson on X: "There is a crisis in marketing that most are ignorant of. Zero strategy and non existent briefing skills. Ad agencies have known about both issues for decades. Now
![The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here's the proof and how to fix it | Mi3 The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here's the proof and how to fix it | Mi3](http://www.mi-3.com.au/sites/default/files/2021-10/Better%20Briefs%205.png)