![The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's](https://sothebys-com.brightspotcdn.com/dims4/default/ee40149/2147483647/strip/false/crop/4000x2250+0+209/resize/1200x675!/quality/90/?url=http%3A%2F%2Fsothebys-brightspot.s3.amazonaws.com%2Fdotcom%2F1d%2F76%2F3978542641f4885f1b5c08c3c1d2%2Fsothebys2022-1130-165142-4737-alivecoverage.jpg)
The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
![Bulls rookie Michael Jordan, rocking the first edition of Nike's Air Jordans, calls for the ball during a 1984 game against the 76ers. : r/80s Bulls rookie Michael Jordan, rocking the first edition of Nike's Air Jordans, calls for the ball during a 1984 game against the 76ers. : r/80s](https://preview.redd.it/yqwsa49bb5k21.jpg?width=640&crop=smart&auto=webp&s=5bcc67918ffc1ed1de00267d20a1a4e87f365d94)
Bulls rookie Michael Jordan, rocking the first edition of Nike's Air Jordans, calls for the ball during a 1984 game against the 76ers. : r/80s
![Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian](https://i.guim.co.uk/img/media/2339a7023805b333bb38ddc49704333d9c529662/153_459_2576_1545/master/2576.jpg?width=1200&quality=85&auto=format&fit=max&s=6aa6d6a9915ec5fc83eb20231d5b5ffa)