![How do controversial products succeed in their marketing communications and advertising methods? The case of Juul. | "Buy the Way…" Insights on Integrated Marketing Communication How do controversial products succeed in their marketing communications and advertising methods? The case of Juul. | "Buy the Way…" Insights on Integrated Marketing Communication](http://buytheway.ascjclass.org/wp-content/uploads/sites/21/2019/07/00JUUL9-jumbo-1024x314.jpg)
How do controversial products succeed in their marketing communications and advertising methods? The case of Juul. | "Buy the Way…" Insights on Integrated Marketing Communication
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FDA Investigates SF-Based JUUL's Campaign For Ballot Measure To Overturn Ban On E-Cigs - CBS San Francisco
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Juul Bought Ads Appearing on Cartoon Network and Other Youth Sites, Suit Claims - The New York Times
![Column: Studies show how Juul exploited social media to get teens to start vaping - Los Angeles Times Column: Studies show how Juul exploited social media to get teens to start vaping - Los Angeles Times](https://ca-times.brightspotcdn.com/dims4/default/574cd69/2147483647/strip/true/crop/2422x1364+0+0/resize/1200x676!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2Fe6%2F18%2F6e6fb870406782e9822ba280c957%2Fscreen-shot-2019-09-24-at-3.08.05%20PM.png)
Column: Studies show how Juul exploited social media to get teens to start vaping - Los Angeles Times
![Portland school district sues Juul, claiming e-cigarettes are damaging student health - oregonlive.com Portland school district sues Juul, claiming e-cigarettes are damaging student health - oregonlive.com](https://www.oregonlive.com/resizer/zQejcRce38iHsyA3gC3x22NI0_0=/1280x0/smart/cloudfront-us-east-1.images.arcpublishing.com/advancelocal/WE3R7FETZVHBZD6G26RBT3TDPM.png)
Portland school district sues Juul, claiming e-cigarettes are damaging student health - oregonlive.com
![AG Ferguson files lawsuit against JUUL for targeting underage consumers in its advertising, product design | Washington State AG Ferguson files lawsuit against JUUL for targeting underage consumers in its advertising, product design | Washington State](https://agportal-s3bucket.s3.amazonaws.com/uploadedImages/Another/News/VaporizedAds.png)